Design on Reputation Mechanism for the Medical Consumables Suppliers Based on Fuzzy Clustering

Article Preview

Abstract:

Trust problem of medical consumables supply chain has been increasingly a focus of people’s attention. Business competition based on reputation management becomes the new strategy for business development in medical consumables supply chain. The reputation relationships among entities are dynamic. The medical consumables supply reputation management involves many different elements: the collaboration among entities, collection of the information to assess the reputation, and the standards for reputation assessment. The design factors are found for consideration of medical consumables supply reputation evaluation and the reputation mechanism is designed on the basis of fuzzy clustering.

You might also be interested in these eBooks

Info:

Periodical:

Advanced Materials Research (Volumes 225-226)

Pages:

780-783

Citation:

Online since:

April 2011

Authors:

Export:

Price:

Permissions CCC:

Permissions PLS:

Сopyright:

© 2011 Trans Tech Publications Ltd. All Rights Reserved

Share:

Citation:

[1] G Davies: A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation, Vol. 2 (2004), pp.125-147.

DOI: 10.1057/palgrave.crr.1540216

Google Scholar

[2] S Ganesan: Determinants of Long-Term Orientation in Buyer-Seller Relationships, Journal of Marketing,Vol. 58 (2008), pp.1-19.

DOI: 10.1177/002224299405800201

Google Scholar

[3] T Miyamoto: Determinants of Three Facets of Customer Trust: A Marketing Model of Japanese Buyer-Supplier Relationship, International Journal of Business Research, Vol. 57 (2009), pp.313-316.

Google Scholar

[4] W. Hampton: The Development of Initial Trust in an Online Company by New Customers, Journal of Information and Management,Vol. 41 (2007), pp.37-42.

Google Scholar

[5] D Sirdeshmukh: Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments, Marketing Science, Vol. 28 (2009), pp.152-163.

Google Scholar