Combination with Machine Learning Algorithms for the Classification in E-Bussiness

Article Preview

Abstract:

E-bussiness has grown rapidly in the last decade and massive amount of data on customer purchases, browsing pattern and preferences has been generated. Classification of electronic data plays a pivotal role to mine the valuable information and thus has become one of the most important applications of E-bussiness. Support Vector Machines are popular and powerful machine learning techniques, and they offer state-of-the-art performance. Rough set theory is a formal mathematical tool to deal with incomplete or imprecise information and one of its important applications is feature selection. In this paper, rough set theory and support vector machines are combined to construct a classification model to classify the data of E-bussiness effectively.

You might also be interested in these eBooks

Info:

Periodical:

Advanced Materials Research (Volumes 230-232)

Pages:

625-628

Citation:

Online since:

May 2011

Export:

Price:

Permissions CCC:

Permissions PLS:

Сopyright:

© 2011 Trans Tech Publications Ltd. All Rights Reserved

Share:

Citation:

[1] Information on Http://en.wikipedia.org/wiki/Electronic_commerce

Google Scholar

[2] S. H. Liaoa, Y. J. Chen, Mining customer knowledge for electronic catalog marketing, Expert Systems with Applications. 27 (2004) 521-532.

DOI: 10.1016/j.eswa.2004.05.013

Google Scholar

[3] T.D.C. Little, Commerce on the Internet, IEEE Multimedia. 4 (1994) 74-78.

Google Scholar

[4] V. Vapnik, Statistical Learning Theory, John Wiley and Sons, New York, 1998.

Google Scholar

[5] Z. Pawlak, Rough Sets, Int. Journal of Computer and Information Sciences. 11 (5) (1982) 341-356.

Google Scholar

[6] L.Shi, L. Zhang, X.M. Ma, X.H. Hu, Rough Set Based Personalized Recommendation in Mobile Commerce, 2009 International Conference on Active Media Technology, Lecture Notes in Computer Science. (2009) 370-375.

DOI: 10.1007/978-3-642-04875-3_39

Google Scholar

[7] R. B. Bhatt, M. Gopal, On fuzzy rough sets approach to feature selection, Pattern Recognition Letters. 26 (7) (2005) 965-975.

DOI: 10.1016/j.patrec.2004.09.044

Google Scholar

[8] R.W. Swiniarski, A. Skowron, Rough set methods in feature selection and recognition, Pattern Recognition Letters. 24 ( 2003) 833-849.

DOI: 10.1016/s0167-8655(02)00196-4

Google Scholar

[9] B. Ahn, S. Cho, C. Kim, The integrated methodology of rough set theory and artificial neural network for business failure prediction, Expert Systems with Applications. 8 (2) (2000) 65-74.

DOI: 10.1016/s0957-4174(99)00053-6

Google Scholar

[10] R. Jensen, Q. Shen, A Rough Set-Aided System for Sorting WWW Bookmarks, Web Intelligence. (2001) 95-105.

DOI: 10.1007/3-540-45490-x_10

Google Scholar