Research on Communication of New Media Mobile in China

Article Preview

Abstract:

The questionnaire and logical reasoning are adopted in the thesis to research new media issues in China Mobile. The results show that more and more people use mobile new which has unique advantages and great potential for development. However, there are also shortcomings. mobile new media development strategy proposed for improving network services, lower fees and charges; breakthrough innovation, and diversification; prominent difference distributing content; with localized spread of manufacturing its own characteristics; improve the management mechanism of the new media movement .

You might also be interested in these eBooks

Info:

Periodical:

Advanced Materials Research (Volumes 271-273)

Pages:

770-774

Citation:

Online since:

July 2011

Authors:

Export:

Price:

Permissions CCC:

Permissions PLS:

Сopyright:

© 2011 Trans Tech Publications Ltd. All Rights Reserved

Share:

Citation:

[1] Jiang Hong, XU Jian. Introduction of new media [M]. Shanghai: Shanghai Jiaotong University Press, (2007).

Google Scholar

[2] Kuang Wenbo. Mobile Media Studies [M]. Beijing: China Renmin University Press, (2006).

Google Scholar

[3] Yong. Win in the new media [M]. Beijing: Oriental Press, (2007).

Google Scholar

[4] Su Xingqiu. Press the challenges of how to deal with new media content from the newspaper industry to industry [M]. Guangzhou: Nanfang Daily Press, 2007. 1-28.

Google Scholar

[5] Tang Yuyu. Mobile Marketing: Identify and integration - of the wireless mobile terminals based marketing communication [J]. Advertising Research, 2007, (6) : 33-37.

Google Scholar

[6] Michael Bloomberg. Information is information [M]. Beijing: Business Press, (1998).

Google Scholar

[7] Li Li. The trend of moving new media research and innovation development [EB / OL]. http: /www. monternet. com/moneditor/cs/subject/zwtx/mwgc/3462/17264. html. 2008-5-10/2008-12-25.

Google Scholar

[8] 3G development in China and the global situation [EB / OL]. http: /www. c114. net/3g/386/a380731. html. 2009-2-3/2009-4-25.

Google Scholar

[9] Wu Xiaolong. Disappointing new media [J]. News Practice, 2001, (01).

Google Scholar

[10] Hard and editor. Mass Communication Theory [M]. Changsha: Yuelu Tract Society, (2002).

Google Scholar