Study of SARFT and Telecom Operators in IPTV Industry Chain Based on Evolution Game Theory

Abstract:

Since the IPTV business in China has been carried out, the development of telecom operators is not always ideal due to the access restrictions of SARFT content, and broadcasting companies also need technical support to carry out IPTV services. This paper analyzed the cooperative game of SARFT providing content and telecom operators providing bandwidth respectively in IPTV industry chain based on the limited rationality, in order to obtain corresponding stable strategies to provide certain basis for correlative decision-making and policy formulation, thus promoting the positive development of IPTV business.

• Periodical: Advanced Materials Research (Volumes 328-330)
• Pages: 998-1002
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.328-330.998
• Online since: September 2011
• Authors: Ling Ma, Chen Ye Ma
• Keywords: Evolution Game, Industry Chain, IPTV, SARFT, Telecom Operators

References

[1] Z.H. Hu: Analysis of Broadcasting, Telecommunications and Internet Companies Competing in Triple Play [J]. Information Network, 2010, 1(In Chinese).

[2] X.B. Lu: Thirty-nine Types of Game in Triple Play [J]. China Digital TV, 2011, 2(In Chinese).

[3] X.Q. Lu, L.F. Wang: Analysis of Cooperation Between Enterprises in Vertical Strategic Alliance Based on Evolution Game [J]. Corporate World, 2007, 2(In Chinese).

[4] M. Zha: Telecommunications and Broadcasting Competing in the IPTV Field [J]. Mobile Communications, 2009, 9(In Chinese).

[5] Noda advice: IPTV Gets into Rapid Growth and Cooperation is the Key [J]. Communication World, 2009, 6(In Chinese).