A Case Study on the Wool Textile Enterprise Brands of Modern Shanghai — Take the Brand of Zhanghua "Nine one Eight" for an Example
Shanghai’s development begun with shipping industry and prospered with industrialization. Compared to the national industry, which has developed since the late Qing dynasty, the development of Shanghai’s modern industry is more recent and is a very memorable history. It recorded the history of the traditional industrial development in Shanghai and its current situation, focusing on a large number of industrial enterprises that have had and still have the glory and dream. In this paper, we will discuss Zhang Hua plush textile company's technology and brand-making, and how they contributed to the company’s success and profitability, in detail. Instead of symbols, their high-quality products, big name, and relationship with consumers definitely have powerful functions in the enterprise and in connecting consumers. In the brilliant, high-spirited but hard times, we hope that it would arouse awareness for a new understanding of the past days, give birth to the new beginning of the old story, and step on a new endeavor.
Xiaoming Qian and Huawu Liu
X. M. Guo and Y. P. Qiu, "A Case Study on the Wool Textile Enterprise Brands of Modern Shanghai — Take the Brand of Zhanghua "Nine one Eight" for an Example", Advanced Materials Research, Vols. 332-334, pp. 1747-1751, 2011