In this article, the viscosifying abilities, rheological properties, flow characteristics of pectinate hydrophobically associating polymer (PHAP) solutions with different hydrophobe content were studied using technical methods of viscosity measurement, rheological and core flow experiments. Researches on viscosifying of different PHAPs at 20°C and 65°C in distilled water and saline indicate that, with the raise of hydrophobe content, viscosity of polymer solutions increases first and then decreases, which means that there should be a critical hydrophobe content( CHC). Below CHC, the anti-shear ability of polymer solutions enhances as hydrophobe content rises; while the shear resistance would fall down when and after the content reaches CHC. In high permeability porous media, all polymer solutions take on greater injectivity, and RFF can all be higher than 5, yet with the increasing of hydrophobe content, RF goes up first and then declines. It could be an effective way to enhance mobility control ability, improve polymer flooding effect in high permeability reservoirs and design polymer molecular structure more reasonably, using the pectinate structure and hydrophobic association interaction between polymer moleculars.