Shopping Path Analysis and Administration Based on WIFI Data

Ji Yun Li; Hao Pang

doi:10.4028/www.scientific.net/AMR.403-408.2518

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 403-408Shopping Path Analysis and Administration Based on...

Shopping Path Analysis and Administration Based on WIFI Data

Abstract:

The WIFI technology plays an import part in business intelligence areas. Considering its low cost and convenience to use, we propose a WIFI deployment model for collecting the customers' shopping path data and purchased items data. First we define preference value (PV) and conclude its relationship with sales value (SV). Then we present an algorithm to obtain the preference path and the best sales path. Based on the differences between the two paths we come up with some suggestions to improve the in-store management.

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Periodical:

Advanced Materials Research (Volumes 403-408)

Pages:

2518-2521

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.403-408.2518

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Online since:

November 2011

Authors:

Ji Yun Li, Hao Pang

Keywords:

Preference Values, Sales Value, Shopping Path, Wireless Fidelity (WIFI)

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References

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