Study on Fashionable and Preferable Emotion of Men’s T-Shirt between Senior Males and Females

Xiao Xia Zhang; Guo Lian Liu

doi:10.4028/www.scientific.net/AMR.421.705

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 421Study on Fashionable and Preferable Emotion of...

Study on Fashionable and Preferable Emotion of Men’s T-Shirt between Senior Males and Females

Abstract:

T-shirt attracts a crowd of various consumers and endures worldwide popularity for both ever-changing style and colour-rich. In this article, it takes 42 men’s T-shirts as the objects, “fashionable” and “preferable” as emotional stimuli words were used from the point of view visual cognition. The aim of this paper is to provide concrete basis for the design of more fashionable and preferable emotion of men’s T-shirts to meet the needs of senior consumers.

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Periodical:

Advanced Materials Research (Volume 421)

Pages:

705-708

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.421.705

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Online since:

December 2011

Authors:

Xiao Xia Zhang, Guo Lian Liu

Keywords:

Fashionable Emotion, Preferable Emotion, T-Shirt Design, Visual Cognition

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References

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