Impressions of Mobile Operators on College Students

Abstract:

This paper mainly surveys the different groups of college students to investigate the different aspects of impressions mobile operators made on them. The questionnaire survey shows that students of different gender have significant differences in market impression and technology impression (P<.001); Students of different family residences have no different impressions in mobile operators; Students of different grades have significant differences in market impression, employee impression and total score (*P< .05); Students of different majors have significant differences in all impression dimensions except technology impression. And after multiple comparison analysis, the impressions of different professional students differ mainly between the liberal arts students and science and engineering students. Through this investigation, the study aims to improve the capability of mobile operators in making appropriate impression management when they are in the face of college students, the potential high-end users.

• Periodical: Advanced Materials Research (Volumes 468-471)
• Pages: 2065-2070
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.468-471.2065
• Online since: February 2012
• Authors: Ling Fang, Li Yan
• Keywords: Factor Analysis (FA), Impression, Impression Management

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