An Empirical Study on Consumer Purchasing Intention in Online Group-Buying

Bin Shi

doi:10.4028/www.scientific.net/AMR.472-475.1402

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 472-475An Empirical Study on Consumer Purchasing...

An Empirical Study on Consumer Purchasing Intention in Online Group-Buying

Abstract:

Online group-buying characterized by Groupon model is developing rapidly in recent years. This study presents three perspectives of price stimulation, demand extendibility, and perceived trust to investigate factors influencing consumer participation intention in Online group-buying. Based on the foundation of existing empirical research results, an empirically validated comprehensive model is proposed and tested.

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Advanced Manufacturing Technology, ICMSE 2012

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Periodical:

Advanced Materials Research (Volumes 472-475)

Pages:

1402-1405

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.472-475.1402

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Online since:

February 2012

Authors:

Bin Shi

Keywords:

Demand Extendibility, Online Group-Buying, Participation Intention, Perceived Trust, Price Stimulation, Reciprocity

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