The Brand Awareness and the Brand Image Enhancement of Chinese Health Food

Abstract:

The main problems in Chinese health food industry are the anomaly management, poor quality, and illusive advertisements at present. In order to regulate the quality and safety management of the health-care food，improve the brand image and reputation, enhance consumer trust and the competition in the international market, some suggestions are offered, which are band orientation, science addition and band innovation in order to ensure to execute brand strategy of health food fluently.

• Periodical: Advanced Materials Research (Volumes 479-481)
• Pages: 1155-1158
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.479-481.1155
• Online since: February 2012
• Authors: Xue Xin Yang
• Keywords: Band Strategy, Brand Awareness, Health Food

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