Health Care Products Branding: The New Facts of Life Connecting on Health and Environment

Xue Xin Yang

doi:10.4028/www.scientific.net/AMR.518-523.970

Paper Titles

Brief Analysis of the Simulative Plutonium Aerosol Source-Term in the Circumstance of High Explosive Detonation
p.946

Concentration Level of Heavy Metals in Wheat Grains and the Health Risk Assessment to Local Inhabitants from Baiyin, Gansu, China
p.951

Determination of Nutrients and Trace Metal Elements of Koumiss in West Wuzhumuqin in Xilinguole in Inner Mongolia and the Analysis of Environmental Influence Factor
p.957

Distribution Characteristics and Health Risk Assessment of Heavy Metal Pollutants on Air Particulate Matters in Lanzhou City
p.961

Health Care Products Branding: The New Facts of Life Connecting on Health and Environment
p.970

Heavy Metal Sources and Associated Risk in Response to Rapid Urbanization in Surface Sediments of Shantou Bay, South China
p.977

Potential Health Risk of Arsenic in Groundwater near Tongyu County, Western of Jilin Province: A Case Study for Health Risk Assessment Based on Triangular Fuzzy Number
p.982

Risk Assessment for Petroleum Contamination Exposure in Groundwater
p.987

Study on Safety Production Environment Mechanism
p.991

HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 518-523Health Care Products Branding: The New Facts of...

Health Care Products Branding: The New Facts of Life Connecting on Health and Environment

Abstract:

The soaring rates of dietary-related diseases have increased the need for communicating consumers' health and food resource environment. As a wholesome food, health care products improve the nutrition content of food products and make consumers change their food choices. Therefore, branding is considered an important tool in connecting on the value of health and contributing towards healthier food resource environment. Being faced with Chinese health care products brand development and the problems of creation and new regulatory situation and opportunities for engineering, government departments should establish and improve relevant scientific technology evaluation system , regulatory standards , and innovative mechanisms in the premise of food safety insurance through health education and other means , to strengthen market supervision and guidance of the masses, and to promote the health care products development and improve the food resource environment.