The Impact of Eco-Labels and the Type of Green Products on Consumer Behavior

Jian Xin Li; Lu Wang; Hui Juan Qin

doi:10.4028/www.scientific.net/AMR.524-527.3505

Paper Titles

The Effect of FDI on Host Country's Environmental Pollution: Evidence from Chinese Cities
p.3487

The Effects of FDI on Carbon Emission through Technical Channels: Evidence from Chinese Industrial Sectors
p.3491

The Effects of Proximity and Perceived Severity of Pollution on Environmental Responsible Behavior
p.3497

The Impact of Consumers’ Beliefs on Attitudes and Patronage Intention Toward Green Restaurant in Taiwan
p.3501

The Impact of Eco-Labels and the Type of Green Products on Consumer Behavior
p.3505

The Method of Promoting Farmers Employment Analysis in the Ecologically Vulnerable Areas - A Case Study in Western Jilin
p.3509

The Provincial Carbon Footprint and Trade
p.3514

The Relationship between Environmental Consciousness and Behaviors of Rural Households in Western Chinese
p.3519

The Study for the Influencing Factors of Urban Heat Island Development
p.3524

HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 524-527The Impact of Eco-Labels and the Type of Green...

The Impact of Eco-Labels and the Type of Green Products on Consumer Behavior

Abstract:

Now more and more businesses begin implementing green marketing and carrying out the eco-labels program. But there is a confused question for enterprise, if there will have the same effect for different types of green products. For this, the existing literatures have few involved. So, our research use the simulation experiment method to analyze the impact between the two green product types (self-serving green products versus altruistic green products) and the presence of eco-labels (yes versus no) on consumers’ green purchase intention. Results of this study provide a theoretical basis for green products marketing.