Applying SWOT-AHP Analysis in Sustainable Marine Development Plan: Case Study in Shantou Municipality

Abstract:

Having understood the disadvantages of traditional marine development mode, the sustainable development mode, which makes overall planning of land and sea and endorses equal importance to both development and protection, is attracting more and more attentions from coastal regions. To formulate the right orientation of marine development, this thesis attempts to apply SWOT-AHP method, a combination of qualitative and quantitative analysis, into strategy formulation. And, by introducing revision coefficient, this thesis modifies the current quantitative calculation methods. Finally, a SWOT-AHP analysis system of sustainable marine development plan has been constructed. In the study of Shantou marine development, strength, weakness, opportunity and threat factors have been listed through symposium and data analysis; attribution and impacts of these factors are calculated from experts’ evaluation. Based on these scores, a strategic quadrilateral is built, which could directly reflect the orientation of Shantou marine development. According to the analysis results, we can see that the advantage of Shantou marine development is obvious. Shantou should take growth strategy to make better use of its strength and opportunity factors; and transform its development mode from the traditional overexploitation to a sustainable one, which highly emphasizes on protecting marine ecological services and achieving the equilibrium of both ecological civilization and economic growth.

• Periodical: Advanced Materials Research (Volumes 524-527)
• Pages: 3741-3745
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.524-527.3741
• Online since: May 2012
• Authors: Hao Kong, Xiong Zhi Xue, Xiao Yin Zhang
• Keywords: Marine Economy, Shantou, Sustainable Marine Development, SWOT-AHP Analysis

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