Research on Morphological Language Applied in Visual Design

Abstract:

Since time immemorial, “language” has always been an important tool for conveying messages. Explorations on morphological language applied in visual design are namely researches on visual thinking and representation. Basic shapes of things can be transformed into component elements in visual design. By properly making use of component orders, the shapes will then effectively deliver information. In this paper, we are mainly to analyze how to select and illustrate shapes, how to perform formalized visual representation, how to figure out visual elements from natural shapes, man-made shapes and pure shapes, as well as the corresponding morphological rules used in visual design.

• Periodical: Advanced Materials Research (Volumes 538-541)
• Pages: 3129-3132
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.538-541.3129
• Online since: June 2012
• Authors: Ru Shan Yan
• Keywords: Morphological Language, Visual Design, Visual Element

References

[1] (USA)Rudolf Arnheim:Art and Visual Perception(Sichuan People's Publishing House, Chengdu 2004), p.73–75,in Chinese.

[2] Lieyan Wu:Visual Experience(Jiangsu Fine Arts Publishing House, Nanjing 2008), p.21–24,in Chinese.

[3] Xiang Wu:Design Morphology(Chongqing University Press, Chongqing 2008), p.113–113,in Chinese.

[4] (USA)Kimberly Elam:Design Geometry(China Water Power Press s, Beijing 2003), p.96–97,in Chinese.

[5] Zhaoquan Jian:The Methodology of Industrial Design(Beijing Institute of Technology press, Beijing 2004), p.33–34,in Chinese.