Adjust the Tactics of Popularizing Low-Carbon Consumption to Civilian Thinking Characteristics

Abstract:

Low-carbon consumption is one of the consumption pattern which is worthy of popularizing. At the same time, consumption itself is the behavior which is decided by consumers themselves. When the tactics to popularize are not in accordance with civilian thinking characteristics, people are instinctive to exclude the low-carbon consumption. This article summarized the civilian thinking characteristics by investigations. And then drew up the tactics of popularizing low-carbon consumption as the guiding device, in order to give civilian more reasons and environment to choose low-carbon consumption. Low-carbon consumption can more easily to be accepted widely by civilian.

• Periodical: Advanced Materials Research (Volumes 573-574)
• Pages: 705-709
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.573-574.705
• Online since: October 2012
• Authors: You Zhu Li
• Keywords: Consumption, Low-Carbon, Tactics, Thinking Characteristics

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