Research on Environmental Attitude and Behavior Intention of Tourist with Environment Resource in River Islet

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The study on environmental attitude and behavior intention of tourist is a hot topic in the environmental protection research. Taking Dongzhou islet of Hengyang, in Hunan Province of China as an example, the paper researched the environmental attitude, behavior intention of tourists with environment resource in river islet and their relationship. The study collected the data by questionnaire and analyzed the data by SPSS software. The result shows that the environmental attitude of tourist with environment resource in river islet can be categorized into four dimensions, namely environmental morality, environmental knowledge, environmental responsibility and environmental sentiment. The dimensions of environmental morality, environmental knowledge and environmental sentiment have the positive relations with the environmental behavior intention

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29-32

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November 2012

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© 2012 Trans Tech Publications Ltd. All Rights Reserved

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