Study on Business Model of Motorway Service Area Based on TOPSIS-Entropy Method

Feng Peng; Bin Zhan

doi:10.4028/www.scientific.net/AMR.694-697.3381

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 694-697Study on Business Model of Motorway Service Area...

Study on Business Model of Motorway Service Area Based on TOPSIS-Entropy Method

Abstract:

This paper firstly points out the concept of the Motorway Service Area. With the features it included being analyzed, a reasonable index system of Motorway Service Area is being set up. Then the TOPSIS-Entropy analysis model is presented. For this part, entropy method is used for empowering the evaluation indicators of business model, thus the business model is evaluated and sorted. Finally, an example verifies the validity and applicability of the model.

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Periodical:

Advanced Materials Research (Volumes 694-697)

Pages:

3381-3384

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.694-697.3381

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Online since:

May 2013

Authors:

Feng Peng, Bin Zhan

Keywords:

Business Model, Comprehensive Evaluation, Service Area, TOPSIS-Entropy

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References

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