Research on Dual Markets Competition and Capacity Optimization Based on a Weakest Traditional Retailer: From a Brand Promotion Effect Perspective

Pei Qin Li

doi:10.4028/www.scientific.net/AMR.694-697.3419

Paper Titles

Analysis and Evaluation on Influence Factors of Production Planning System in Manufacturing Enterprise
p.3395

Design for Enterprise Asset Management Evaluation System of Power Generation Enterprises Based on KPI
p.3401

Optimum Charge Plan of Steelmaking Continuous Casting Based on the Modified Multi-Objective Evolutionary Algorithm
p.3406

Research on Collaborative Management Strategy of Spare Parts Based on E-Marketplaces
p.3412

Research on Dual Markets Competition and Capacity Optimization Based on a Weakest Traditional Retailer: From a Brand Promotion Effect Perspective
p.3419

Research on Evaluation of Safety Input Efficiency of Construction Enterprise - On the Basis of DEA-Tobit Model
p.3423

Retailer's Optimal Ordering Policy under Conditions of Allowable Shortage and Two-Level Trade Credit Derived without Derivatives
p.3428

A Study of the Material Re-Issued Models for an Insufficient Output of the LED Chip Manufacturing Plant
p.3434

An Integrated Purchase and Production Model for Solar Manufacturing
p.3441

HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 694-697Research on Dual Markets Competition and Capacity...

Research on Dual Markets Competition and Capacity Optimization Based on a Weakest Traditional Retailer: From a Brand Promotion Effect Perspective

Abstract:

Being two promotion forms on online markets, brand and channel contend each other which could influence capacity decisions of the manufacturers. Here the leader manufacturers role becomes complicated who keeps owning a weakest traditional retailer and competing on online markets at the same time. Focusing on brand promotion effect, the paper finds out supply chain partners optimal decisions. The focus of numerical analysis is that how the leader manufacturers brand and channel promotion effects affect three partners optimal revenues, optimal prices, especially to the leader manufacturers capacity decisions. Meanwhile, some interesting managerial inspiration could be carried out.