Risk Decision-Making System in Manufacture Enterprise Management

Abstract:

Risk has always been at the core of entrepreneurs daily decision-making, but factors will influence individuals decision-making. In this study, we investigated risk decision-making and cognition process of venture experts and novices under a given venture contexts. The purpose of the experiment is to investigate the difference of risk perception, risk propensity among venture experts, novice and college students, and to investigate the impact of these factors to individual risk decision-making. The result shows that, for the level of risk perception, there are prominent differences in experts and novices, but for the level of risk propensity, there is no prominent difference in experts and novices. It could be concluded that it is the risk perception influence individual risk decision-making but not the risk propensity.

• Periodical: Advanced Materials Research (Volumes 694-697)
• Pages: 3592-3595
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.694-697.3592
• Online since: May 2013
• Authors: Yi Lin Chen
• Keywords: Manufacture Management, Risk Decision, Risk Management (RM)

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