Promote Low-Carbon Economic Development by Implementing Low-Carbon Marketing

Hao Hui Shi; Guo Ju Wang; Zhi Qing Wu

doi:10.4028/www.scientific.net/AMR.734-737.2008

Paper Titles

Development and Utilization of Mineral Resources Based on Circular Economy in Southern Jiangxi
p.1991

Errors and Solutions of Developing Circular Economy in Coal Enterprises
p.1995

Low Carbon Development Research on Coal Enterprise - Xinwen Group as an Example
p.1999

Low-Carbon Economy: Essential Route of Sustainable Development of Shaanxi Economy
p.2004

Promote Low-Carbon Economic Development by Implementing Low-Carbon Marketing
p.2008

Research on Reverse Logistics System of Energy-Intensive Industry Based on Circular Economy
p.2012

Researches on Problems and Countermeasures of Low-Carbon Economy in China
p.2016

Study of System Dynamics on the Equilibrium Development of Ecological and Economic System in Ordos of Inner Mongolia in China
p.2021

Study on Low Carbon Product Design from the Perspective of New Lifestyle
p.2031

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Promote Low-Carbon Economic Development by Implementing Low-Carbon Marketing

Abstract:

it is an urgent task for all the global countries to develop low-carbon economy, and it requires the participation of enterprises. Enterprises should take a broad and long-term view on the new marketing concept to seize the opportunity by implementing low-carbon marketing and establishing low-carbon marketing concept. As long as more and more enterprises in China engage in low-carbon marketing, the low-carbon economy of this country is more likely to flourish. In the future marketing competition, the simple 4P concept will increasingly be challenged by the concept of low-carbon marketing. The present study is to work out some concrete proposals for carrying out low-carbon marketing by enterprises.