Fashion Customization Design Model Analysis in China

Article Preview

Abstract:

Most fashion customization companies are lack of effective design planning in China, meanwhile, the conventional theory is not suitable to the particularity of fashion customization design. Based on classification of fashion customization brand model, after relevant thinking and exploration, fashion customization design model can be constructed. Fashion customization design model based on strategy and tactic parts, after overlapping these two parts, the design method will be not so obscure, but more standardization and scientific. The study of fashion customization design model is a way of thinking about design model. To Chinese fashion customization companies, it is not only a revolution of design concept, but also an exploration of design method. It provides some references for those companies to perform specific fashion customization design.

You might also be interested in these eBooks

Info:

Periodical:

Advanced Materials Research (Volumes 753-755)

Pages:

1510-1514

Citation:

Online since:

August 2013

Authors:

Export:

Price:

Permissions CCC:

Permissions PLS:

Сopyright:

© 2013 Trans Tech Publications Ltd. All Rights Reserved

Share:

Citation:

[1] ROSS F. Refashioning London's bespoke and semi-bespoke tailors: new textiles, technology and design in contemporary men's wear. Journal of the Textile Institute. (2007), pp.281-288.

DOI: 10.1080/00405000701550205

Google Scholar

[2] Rongfu CHEN. Instant Consumer Customization. Beijing: Science Publication. (2008), pp.88-91.

Google Scholar

[3] Mingyang YU, Shifu DAI. Brand Strategy. Beijing: Qinghua University Publication. (2009), pp.2-32, 238-271. (In Chinese).

Google Scholar

[4] Fei LI. Luxury Marketing. Beijing: Economic and Science Publication. (2010), pp.18-22. (In Chinese).

Google Scholar

[5] Susan Fournier,David Glenmick. Rediscovering Satisfaction. Journal of Marketing. (1999), pp.5-23.

Google Scholar

[6] Xiaogang LIU, Caiguo XU. Made to Order Fashion. Shanghai: Donghua University Publication. (2009), pp.111-112. (In Chinese).

Google Scholar

[7] Lixian LIU, Jiannan GUO, Li ZENG. Study on made-to-order design model. Journal of Textile Research, 2012(2), pp.104-108. (In Chinese).

Google Scholar

[8] Lixian LIU, Jingwen WANG. Multi-brand strategy and communication model innovation of Hangzhou female clothing. Journal of Silk, 2012(4), pp.70-72. (In Chinese).

Google Scholar

[9] Danlin Liao. Chinese fashion struts to the west. Beijin. Global times. Dec. 28 (2012), p.19. (In Chinese).

Google Scholar