Using the UTAUT Model to Explore University Student Acceptance towards Moodle Reader

Abstract:

With the advances in information systems and the Internet, universities have developed various e-learning platforms and blended courses that enable students to learn in a variety of ways. For system users, the acceptance and adoption of the system affects their learning processes and results. This research applied the United Theory of Acceptance and Use of Technology (UTAUT), proposed and validated by Venkatesh et al (2003), to explore factors that affect the acceptance of Moodle Reader, a system that supports English language learning. The results show that the constructs, performance expectancy and social influence have significant effects on behavioral intention, and facilitating conditions has a direct effect on user behavior and system usage. However, effort expectancy does not have an obvious effect on behavioral intention. Users intentions are dominant factors that consequently lead to gains in information systems performance. Furthermore, researchers classified students into different groups by gender, age and English learning experiences to study how individual differences affect adoption of the system. Multi-group analysis with PLS was used to examine the groups, and the results suggest that individual differences have no direct effect.

• Periodical: Advanced Materials Research (Volumes 765-767)
• Pages: 1541-1545
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.765-767.1541
• Online since: September 2013
• Authors: Hsin Ke Lu, Peng Chun Lin, Shu Mei Fan
• Keywords: E-Learing, Extensive Reading, Second Language Learning, UTAUT

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