The Algorithm of Network User Identification Based on Digitized Persona

Su Duo Li; Ying Xing Li; Yan Ping He

doi:10.4028/www.scientific.net/AMR.765-767.959

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 765-767The Algorithm of Network User Identification Based...

The Algorithm of Network User Identification Based on Digitized Persona

Abstract:

Persona is a virtual describe of some similar users. It plays an important role in product development and web design, etc. Persona is always described in narrative form such as words and photos. This paper provides a new method of describing persona with digitization, which is to record and analyze users behavior features in real time through the interaction of browser and server, and calculate the user's persona accordingly. So it will give a rapid and exact estimate in user identification and user clustering, etc.

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Periodical:

Advanced Materials Research (Volumes 765-767)

Pages:

959-962

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.765-767.959

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Online since:

September 2013

Authors:

Su Duo Li, Ying Xing Li, Yan Ping He

Keywords:

Digitization, Persona, User Behavior Analysis, User Identification

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References

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