Paper Titles

Backstepping Control Method for the Trajectory Tracking for the Underactuated Autonomous Underwater Vehicle
p.484

Analysis and Optimization of Mobile IPv6 Handoff Technology
p.489

InSAR Adaptive Extended Kalman Filter Phase Unwrapping Algorithm
p.493

A Femtosecond All-Optical Switch Based on Surface Plasmon Polaritons
p.497

Review on the Study of the Internet Word-of-Mouth Effect
p.501

Study on Prediction Model to Terminal Demand Based on Improved Genetic Neural Network
p.506

A Near-Duplicate Video Detection with Temporal Consistency Feature
p.510

Variable Multi-Channel High Frequency Signal Acquisition System
p.515

DC~10.6GHz Ultra Wideband SPDT Switch
p.520

HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 798-799Review on the Study of the Internet Word-of-Mouth...

Review on the Study of the Internet Word-of-Mouth Effect

Article Preview

Abstract:

With the development of the new technology, the Internet has increasingly become one of our most important media. Consumers are more inclined to rely on the internet to search and achieve information ,word of mouth has become the main way to talk about the quality of products and services .According to domestic and foreign scholars^,research dimensions of word of mouse ,carry out a more detailed review towards word-of-mouth network from the angles of features from the communicator, communication channel characteristics, reputation information, the recipient characteristics ,and point out the limitations of the current research, analysis the development trend in the future.

You might also be interested in these eBooks

Advances in Applied Science and Industrial Technology

Info:

Periodical:

Advanced Materials Research (Volumes 798-799)

Pages:

501-505

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.798-799.501

Citation:

Cite this paper

Online since:

September 2013

Authors:

Xiao Qing Bi, An Xiang Li

Keywords:

Communication Channels, Literature Review, Word of Mouse, Word of Mouse Effectiveness

Export:

RIS, BibTeX

Price:

Permissions CCC:

Request Permissions

Permissions PLS:

Request Permissions

Сopyright:

© 2013 Trans Tech Publications Ltd. All Rights Reserved

Share:

Citation:

[1] B. Gelb , M. Johnson, J. Journal of Health Care Marketing, （1995）, vol. 15, pp.54-56.

[2] P. J. Newman, An Investigation of Consumer Reactions to Negative Word-of-Mouth on the Internet[D]. Doctor of Philosophy Dissertation, University of Illinois at Urbana, （2003）.

[3] F. A. ButtleI, Heard it through the grapevine: Issues In Referral Marketing[D] . Marketing Group Cranfield School of Management, Cranfield University, （1998）.

[4] Xiaofei Zhang, Dahai Dong. J. management review, 2011, vol. 23, no. 2, pp.88-92. （In Chinese）.

[5] Jidong Bi. J . Journal of information , (2009), no. 28, pp.46-51. （In Chinese）.

[6] Zheng-Feng Ma. Study on the relationship of Internet word-of-mouth, brand image and consumer net purchase intention [D] . Nanjing, Nanjing Normal University, (2012)（In Chinese）.

[7] Liyin Jin. J. economic management, (2007), no. 3, pp.36-42. （In Chinese）.

[8] S. Nam , J. Retention and Usage, (2007).

[9] S .J. Mcmillan, J. Journal of Advertising Research, (2004), vol. 43, no. 4, p.400－421.

[10] Chunhua Sun. J. financial review research, (2009), no. 4, pp.96-102. （In Chinese）.

[11] M. S. Granovetter, J. American Journal of Sociology, 1973, vo. l78, no. 6, p . 1360-1380. 12] E. K. Clemons When online reviews meet hyper differentiation: J. Journal of Management Information Systems, 2006, vol. 23, no. 2, pp.149-171.

[13] A. d'Astous,N. Touil , J. Psychology and Marketing, 1999, vol. 16, no. 8, pp.677-694.

[14] A. A. Mitchell, P. A. Dacin , The Assessment of Alternative Measures of Consumer Expertise[J]. Journal of Consumer Research, 1996, pp.219-239.

DOI: 10.1086/209479

[15] M. C. Gilly, J. L. Graham, M. F. Wolfinbarger,J. Journal of the Academy of Marketing Science, 1998, vol. 26, no. 2, pp.83-100.

[16] Zunzhi Wang. D. Taiwan University of science and technology, 2004（In Chinese）.

[17] Lin Xu. J. Finance and Trade Research, 2007 , no. 5, pp.113-117. （In Chinese）.

[18] D. Gefen, E-Commerce: J. Omega, 2000, vol. 28, no. 6: 725-737.

[19] W. G. Kim , C. Lee , S. J. Hiemstra, J. Tourism Management, 2004, vol. 25, no. 3, pp.343-355.

[20] H. S . Bansal , P .A. Voyer , J. Journal of Service Research, 2000, vol. 3, no. 2, pp.166-177.

[21] S. Senecal, J. Nantel , J. Journal of Retailing, 2004, vol. 80, no. 2, pp.159-169.

[22] T. Sun , T. Youn T, G. Wu, Online word-of-mouth(or mouse): J. Journal of Computer -Mediated Communication, 2006, vol. 1, no. 4, pp.1104-1127.

[23] G. N. Punj ,R. Staelin, J. Journal of Consumer Research, 1983, vol. 9, no. 4, pp.366-380.

[24] E. J. Johnson ,J.E. Russo , J. Journal of Consumer Research, 1984, vol. 11, no. 1, pp.542-550.

[25] D. Smith, Trust Me, Would I Steer You Wrong ? The Influence of Peer Recommendations Within Virtual Communications[D]. Chicago University of Illinoisat Chicago, (2002).

[26] D. Smith, S. Menon , K. Sivakumar, Online peer and editorial recommendations, trust, and choice in virtual markets[J]. Journal of Interactive Marketing , 2005 , vol. 19, no . 3, pp.15-37.

DOI: 10.1002/dir.20041

[27] H. S. Bansal , P. A. Voyer, J. Journal of Service Research, 2000, vol. 3, no . 2, pp.166-177.

[28] R. B. Money, M. C. Gilly , J L. Graham, J. The Journal of Marketing, 1998, pp.76-87.

[29] J. Fong, S. Burton, J. Journal of Interactive Advertising, 2006, vol. 6, no. 2, pp.61-70.

[30] A. Chaudhuri , J. Journal of Marketing Theory and Practice, 2000, vol. 8, no. 1, pp.1-14.

[31] Hui Li. The effect of negative word-of-mouth on hotel customer purchase decision(D). Hangzhou: Zhe jiang University, 2008, p.6. （In Chinese）.

[32] P. ChatterJee, J. Advances in Consumer research, 2001, no. 28, pp.129-133.

[33] Xin Li. J. He nan social science, 2010 (18): 99-101. （In Chinese）.