A Performance Assessment System of Green Marketing under the Background of Low-Carbon Economy

Da You Xu; Jie Zhang; Sheng Jie Chen

doi:10.4028/www.scientific.net/AMR.807-809.1015

Paper Titles

Analysis of “Low-Carbon Tourism" Development Problem Based on the Environmental Protection
p.998

Study on Eco-Tourism on the Background of Low-Carbon Environmental Protection
p.1002

The Experience of Aquatic Ecosystems Protection in Wuhan
p.1006

Study on the Photosynthetic Efficiency of the Bauhinia blakeana Leaves by Using Photo-Acoustic Tomography Technology
p.1010

A Performance Assessment System of Green Marketing under the Background of Low-Carbon Economy
p.1015

Isolation and Characterization of Paraquat-Degrading Extracellular Humus-Reducing Bacteria from Vegetable Field
p.1026

Degradation and Persistence of Carbofuran in Peanut and Soil in Field Trails as Determined by GC-MS
p.1031

Overview of the Development and Utilization Research of Forest Plant Life Energy
p.1038

Study on the Effects of 8 Strains on Growth Promotion and Disease Resistance of Tomato (Solanum lycopersicum)
p.1042

HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 807-809A Performance Assessment System of Green Marketing...

A Performance Assessment System of Green Marketing under the Background of Low-Carbon Economy

Abstract:

It is mentioned the connotation and characteristics of the green marketing performance. We set up a green marketing performance assessment system, regarding the carbon management as the core. It contains criterion layer, base layer and more than 25 assessment indexes. At last, we give an example to show how to use the system to analyze and assess the green marketing activities.