Tourists' Perception and Attitude to Grassland Tourism Landscape: A Case Study of Grassland in the Central Section of Inner Mongolia

Abstract:

Landscape perception, attitude and its impact on humans are the topics of modern geography study. Taking the grassland of central Inner Mongolia Autonomous Region as an example, the perception and attitude of grassland tourism landscape and their relations are analyzed by components analysis and multiple regression analysis. It is revealed that tourists perceive grassland landscape from three dimensions: national culture, tourism hospitality and natural landscape. All of the tourists' assessment for the perception and attitude to grassland tourism landscape are positive. The analysis of the relationship between tourists landscape perception and attitude showed that only seven out of twenty landscape perception items influence tourists' landscape image, satisfaction, recommendation intention and the willingness to revisit. The article verified that selectiveness was one of the most important characteristic of tourism landscape perception. Thus the advantage and disadvantage factors in the development of tourism destination could be distinguished according to the assessment of the landscape perception. As a result of the research, the demand of the tourism market has been made so clearer that it will provide a useful reference to the healthy development of grassland tourism industry.

• Periodical: Advanced Materials Research (Volumes 807-809)
• Pages: 1856-1865
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.807-809.1856
• Online since: September 2013
• Authors: Tie Hong Wu, Tian Chen, Pei Pei Fan, Duo Yin, Fei Fei Lin
• Keywords: Grassland, Inner Mongolia, Landscape Perception

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