Study on Network Trust and Electronic Commerce of Computer

Xin Long; Chun Yang Ma

doi:10.4028/www.scientific.net/AMR.846-847.1740

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 846-847Study on Network Trust and Electronic Commerce of...

Study on Network Trust and Electronic Commerce of Computer

Abstract:

The meaning of cyber trust is illustrated in this paper. The elements affecting cyber trust in the process of E-Commerce are analyzed. Based on the analyses, strategies of creating cyber trust for E-Commerce Enterprises are discussed. The results show that in order to improve themselves in the consumer groups credibility and visibility, it is necessary to analyze and study the network trust in e-commerce activities, explore effective ways to create a network of trust.

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Periodical:

Advanced Materials Research (Volumes 846-847)

Pages:

1740-1743

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.846-847.1740

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Online since:

November 2013

Authors:

Xin Long*, Chun Yang Ma

Keywords:

E-Commerce, Network, Trust

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* - Corresponding Author

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