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Marketing Decision and Decision Support System Design Based on Web

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Abstract:

This paper analyzes the DSS characteristics about the marketing under the internet as well as the influencing factors of the market decisions, Studying the decision-making functions of marketing decision support system DSS. It proposed the marketing DSS design, logical structure and its implementation based on a data warehouse as the center, online analysis processing and data mining as a means.

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Info:

Periodical:

Advanced Materials Research (Volumes 850-851)

Pages:

1048-1051

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.850-851.1048

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Online since:

December 2013

Authors:

Guang Yu Peng*

Keywords:

DSS, Internet, Marketing

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Сopyright:

© 2014 Trans Tech Publications Ltd. All Rights Reserved

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References

[1] Y. Liu: Enterprise decision support system research based on Web and data warehouse. Chinese management science. (2001) NO. 4.

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[3] Paul Gray Hugh. J. Watson, Prentice Hall, Inc., (1998), pp.72-80.

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[4] L. Liu: Marketing innovation under the Web environment. China soft science, (2000)NO. 2.

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[5] E. Turban, J. E. Aronson, Prentice Hall, Inc., (1998), pp.323-331.

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