Research on Application of Spread Communication Model in C2C E-commerce Website

Xiu Fang Hou

doi:10.4028/www.scientific.net/AMR.850-851.525

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 850-851Research on Application of Spread Communication...

Research on Application of Spread Communication Model in C2C E-commerce Website

Abstract:

With the popularization of shopping online, C2C e-commerce website has become one part of net citizens’ lives. Research on spread communication model shall have a great significance to the spread and popularization of C2C e-commerce website. In accordance with C2C e-commerce model, the paper shall mainly illustrate three major application aspects, including target audience analysis, content requirement of communication, and communication strategy application.

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Periodical:

Advanced Materials Research (Volumes 850-851)

Pages:

525-528

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.850-851.525

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Online since:

December 2013

Authors:

Xiu Fang Hou*

Keywords:

C2C, Communication, Need

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* - Corresponding Author

References

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[3] Taobao University, Electronic Commerce Operate, Electronic Industry Press, (2012).

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