Mobile Customer Satisfaction Research Based on Structural Equation Model - Sampling of Student from Beijing University of Posts and Telecommunications

Jiao Zi Pang; Ye Yuan

doi:10.4028/www.scientific.net/AMR.850-851.990

Paper Titles

Spectral Residual Based Underwater Animal Detection
p.970

Simulation of Forward-Scattering in the Underwater Range-Gated Imaging System
p.974

Research on Optimization of Preventive Maintenance Interval Decision for Vessel Equipment
p.981

The Study on the Evaluation Model of DEA Cross-Efficiency and Fuzzy Comprehensive Assessment in Decision Making for Bidding of Construction Projects
p.986

Mobile Customer Satisfaction Research Based on Structural Equation Model - Sampling of Student from Beijing University of Posts and Telecommunications
p.990

Study on Logistics Capability Evaluation of Wuhan City Circle Based on Principal Component Analysis
p.994

Dynamic Prediction of Individual Customer’s Purchase Behavior
p.998

Monetary Policy's Influence on Real Estate Price in China: An Analysis Based on VAR Model
p.1003

Optimization Simulation of Hybrid Assembly Production Sequencing Management
p.1008

HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 850-851Mobile Customer Satisfaction Research Based on...

Mobile Customer Satisfaction Research Based on Structural Equation Model - Sampling of Student from Beijing University of Posts and Telecommunications

Abstract:

This article studies the practical significance of Chinese Mobile operators improve customer satisfaction, conducts researches based on students of Beijing University of Posts and Telecommunications, identifies the impact of mobile customer satisfaction index and uses structural equation modeling to identify the key dimensions that have impact on improving satisfaction. The results show that sales promotions, such as freebies, coupons and raffle have a positive correlation with mobile customer satisfaction, and customers prefer freebies among all kinds of sales promotions. This study also finds that customers personal values are positively correlated to sales promotions; however, there is no significant positive correlation between customers personal value and mobile customer satisfaction.

You might also be interested in these eBooks

Advances in Applied Sciences and Manufacturing

View Preview

Info:

Periodical:

Advanced Materials Research (Volumes 850-851)

Pages:

990-993

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.850-851.990

Citation:

Cite this paper

Online since:

December 2013

Authors:

Jiao Zi Pang*, Ye Yuan

Keywords:

Mobile Customer Satisfaction, Sales Promotion, Structural Equation Model (SEM)

Export:

RIS, BibTeX

Price:

Permissions CCC:

Request Permissions

Permissions PLS:

Request Permissions

Сopyright:

Citation:

* - Corresponding Author

References

[1] J.T. Weng and E.C.D. Run: Asia Pacific Journal of Marketing and Logistics, Vol. 25 (2013) No. 1, p.70.

Google Scholar

[2] L.Y. Cheng, C.C. Yang and H.M. Teng: Human Factors and Ergonomics in Manufacturing & Service Industries, Vol. 00 (2012) No. 0, p.1.

Google Scholar

[3] S. Aydin and G. Özer: Marketing Intelligence & Planning, Vol. 23 (2005) No. 5, p.281.

Google Scholar

[4] J. Bloemer and D. Dekker: International Journal of Bank Marketing, Vol. 25 (2007) No. 5, p.276.

Google Scholar

[5] S. Durvasula and S. Lysonski: Journal of Services Marketing, Vol. 25 (2011) No. 1, p.33.

Google Scholar

[6] X.L. Zhang: An Empirical Study in the Influence of Sales Promotion Modes of FMCG on Brand Equity (MS., Shandong University, China 2012), p.1.

Google Scholar

[7] M. Yang: The Research On Customers' Satisfaction Appraisal of Mobile Communication of Unicom –The Case Study on Colleges and Universities in Dalian (MS., Dongbei University, China 2010), p.1.

Google Scholar

[8] Y. Li, Q.H. Ma and Y.X. Zhang: Management Review, Vol. 23 (2011) No. 3, p.82.

Google Scholar

[9] S. Liu: 2011 International Conference on Engineering and Business Management (Shang, China, October 28-30, 2011). Vol. 1, p.126.

Google Scholar