Research on Simulation Customers Participate Type in Open Innovation

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Abstract:

This paper proposed customers to participate typology based on three dimensions, which are the customers’ autonomy in the process, the nature of the firm‐customer collaboration, and the stage of the innovation process. Then proposed customers to participate in the type of open innovation framework. Through the static comparative and dynamic evolution simulation found: customers tend to be open to participate in the development of new products pre innovation, the tendency to begin to choose the low participation of degrees of freedom, and ultimately tend to opt for a high degree of freedom to participate.

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Advanced Materials Research (Volumes 926-930)

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2054-2057

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May 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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