Factors Affecting the Quality of MMORPG Online Games in Bangkok

Permbun Aimsupasit; Witcha Feungchan

doi:10.4028/www.scientific.net/AMR.931-932.1472

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 931-932Factors Affecting the Quality of MMORPG Online...

Factors Affecting the Quality of MMORPG Online Games in Bangkok

Abstract:

Nowadays, Online gaming industry has been fast growing in Bangkok especially massively multiplayer online role-playing game (MMORPG). As online games grow in importance as an electronic commerce application, game developers and publishers increasingly believe that understanding factors affecting the quality of MMORPG online games is critical to the success of online game industry. Nevertheless, scant attention is given to the empirical investigation of the influence of online gaming perceived MMORPG quality. As for the study of factors affecting the quality of MMORPG online games in Bangkok, the researchers had set the regulations of quantitative research as a survey research with a questionnaire as the tool for data collection, the study results could be useful for online game industry.

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Periodical:

Advanced Materials Research (Volumes 931-932)

Pages:

1472-1476

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.931-932.1472

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Online since:

May 2014

Authors:

Permbun Aimsupasit*, Witcha Feungchan

Keywords:

Bangkok, Factors Affecting, Game Quality, MMORPG, Online Games

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* - Corresponding Author

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