Model Path of E-Commerce Adoption in SMEs

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Abstract:

Incomplete Internet environment and business affairs of the distribution of information, we Multi-Agent-based collaborative commerce market structure, research and established a trading model and market information efficiency model, which the statute of the e-commerce market microstructure structure and operation mechanism, to avoid the risk of market information asymmetry brought the market allocation of resources to promote cost-effective, reasonable market price for the structural behavior, and optimize trading efficiency and market efficiency of the foundation.

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907-911

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May 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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