Study on the Gaming-Oriented Competition Relationship between Independent E-Retailers and Product Suppliers

Jiang Lei; You Gui Zhao

doi:10.4028/www.scientific.net/AMR.933.897

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 933Study on the Gaming-Oriented Competition...

Study on the Gaming-Oriented Competition Relationship between Independent E-Retailers and Product Suppliers

Abstract:

A with the rapid development of e-commerce, the influence of online retailers gradually increased, vendors sell their products through online retailers have become an inevitable choice in the era of e-commerce. Vendors and online retailers have fundamental differences in the channel control, distribution of benefits, resulting in the presence of both cooperation and competition between the two sides. In this paper, using replicator dynamics model, combined with non-symmetric matrix, analysis of evolution trend between independent Internet retailers and suppliers cooperation competition game, and proposes relevant suggestions accordingly trend.

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Periodical:

Advanced Materials Research (Volume 933)

Pages:

897-901

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.933.897

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Online since:

May 2014

Authors:

Jiang Lei*, You Gui Zhao

Keywords:

Competition, Cooperation, Game, Independent Online Retailers

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* - Corresponding Author

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