High-Tech Manufacturing Enterprises’ Competitive Strategies – The Case of Printed Circuit Board Manufacturing in Taiwan

Abstract:

In such competitive industry environment, if the companies will obtain continuous profits, they must surpass their competitors and enhance their enterprise competitiveness in order to win further customer orders. As to understand the market competitive conditions, Simultaneous Importance-Performance Analysis (SIPA) is able to provide simultaneous analysis of three fundamental concepts – the importance of the competitive character, the performance and the performance of the competitors. This study is based on the electronic materials manufacturing companies in Taiwan. Fourteen items from Order-winners and Qualifiers Criteria as the character assessment are taken for the case analysis of the company and its competitors’ competitive conditions and strategies.

• Periodical: Advanced Materials Research (Volumes 945-949)
• Pages: 3050-3055
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.945-949.3050
• Online since: June 2014
• Authors: Yi Chuan Lin, Bin Yu, Sang Bing Tsai
• Keywords: Competitive Strategy, Electronic Materials Manufacturing Companies, Organizational Strategy, Printed Circuit Board (PCB), Simultaneous Importance-Performance Analysis (SIPA)

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