The Research of Data Mining Technology in Customer Relationship Management

Tian Song; Guang Jian Chen; Yu Mei Luo

doi:10.4028/www.scientific.net/AMR.945-949.3360

Paper Titles

Mixed Integer Programming Models for Two Identical Parallel Machines with a Single Server
p.3344

The Design of the Online Collaborative Music Production System
p.3348

Design and Implementation of System Framework Based on Web
p.3353

A Design of Data Fusion Management System Based on LabVIEW
p.3356

The Research of Data Mining Technology in Customer Relationship Management
p.3360

Study on the Application of Computer in the Taxi Intelligent Management System
p.3364

Extraction of Classification Rules in Databases through Metaheuristic Procedures Based on GRASP
p.3369

The Research of Data Privatization Based on Cloud Wisdom Remote Monitoring System
p.3376

The Algorithms of Dynamic Servers for Scheduling Aperiodic Real-Time Tasks – A Review
p.3380

HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 945-949The Research of Data Mining Technology in Customer...

The Research of Data Mining Technology in Customer Relationship Management

Abstract:

Customer relationship management (CRM) focuses on the customer and also aims to reestablish the organizational structure, optimize the business procedure as well as carry out the research upon the customer so as to enhance the customer satisfaction degree and improve the efficiency and profit of the enterprise. The technology of data mining has provided the powerful technical support for the CRM. This paper will make an analysis on the thinking of CRM, the procedure of data mining as well as the application of data mining to the CRM.