Application of Ontology Technology in Building Knowledge Base of E-Commerce System in Direct Selling Clothing Network

Yi Wang; Jian Ming Zhang; Jian Rong Hu

doi:10.4028/www.scientific.net/AMR.952.343

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Application of Ontology Technology in Building Knowledge Base of E-Commerce System in Direct Selling Clothing Network
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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 952Application of Ontology Technology in Building...

Application of Ontology Technology in Building Knowledge Base of E-Commerce System in Direct Selling Clothing Network

Abstract:

Ontology technology is the foundation of the semantic Web, and provides support for the definition of domain ontology to the clothing e-commerce direct knowledge base, so as to realize the electronic commerce platform based on domain knowledge. In this paper, the design of the clothing network marketing e-commerce platform is an integrated product sales, product management, marketing and sales information entrance, marketing, customer relationship management and other functional modules operating platform. The paper presents application of ontology technology in building knowledge base of e-commerce system in direct selling clothing network. Experimental results show that the proposed application technology has high efficiency.