Influence Factors on the Differentiation of Enterprise Environmental Strategy

Abstract:

Start from the different understanding of corporate environmental strategy by economic and social perspective. We empirically studied both the economic and social impact on corporate environmental strategy and activities. We choose the listed companies that published social, environmental or sustainable reports in 2011 as a study sample, and translate the qualitative information on the report into quantitative one through content analysis. The Spearman correlation and logistic regression was used in SPSS 20. We found that in the Chinese market economy system, government has important influence on enterprise's strategic choice, which lead to ownership plays a more important role in corporate environmental activities than corporate financial performance.

• Periodical: Advanced Materials Research (Volumes 962-965)
• Pages: 2105-2109
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.962-965.2105
• Online since: June 2014
• Authors: Qian Wen Gou*
• Keywords: Corporate Environmental Strategy, Substantive Approach, Symbolic Approach

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