In this paper , white ECC design framework – scale linking which represents a holistic approach in composite design accounting for the interaction between the fiber, matrix, and interface are proposed. New white ECC showing pseudo strain hardening behavior with over 1.3% of strain capacity under tension are produced. Uniaxial tensile tests and single fiber pullout test of PVA white ECC are conducted to quantify the interfacial bond properties of white ECC. It is shown that lower frictional bond in white ECC may be attributed to the absence of fly ash in white ECC mix design. The mechanical performance of white ECC can be further enhanced by improving fiber bridging capacity.