The Research about Acceptance of Mass Customization Product Based on Technology Acceptance Model

Chun Yu He

doi:10.4028/www.scientific.net/AMR.971-973.2261

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 971-973The Research about Acceptance of Mass...

The Research about Acceptance of Mass Customization Product Based on Technology Acceptance Model

Abstract:

For Chinese reading habits and cultural background, puts forward an extended technology acceptance model, to the attitude of personalized newspaper technical inspection consumers of mass customization, the results (N = 2114) display, influence readers accept primary factors of mass customization technology of personalized newspaper is input will, in addition, sex is a disturbance item

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Periodical:

Advanced Materials Research (Volumes 971-973)

Pages:

2261-2264

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.971-973.2261

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Online since:

June 2014

Authors:

Chun Yu He*

Keywords:

Mass Customization, Media Economy, Product Information, Technology Acceptance Model

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* - Corresponding Author

References

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