Strategic Analysis of Micro-Blog Marketing for Chinese Small and Medium Sized Enterprises

Abstract:

This paper introduced the concept and characteristics of Micro-blog and micro-blog marketing, analyzed the necessity of using micro-blog marketing for small and medium-sized enterprises. Then it discussed the skills and steps of how to build the micro-blog team, how to make marketing plan and how to execute micro-blog marketing, as well as the valuation method for micro-blog marketing effect. For many small and medium-sized enterprises, it provides a reference idea of how to do micro-blog marketing.

• Periodical: Advanced Materials Research (Volumes 971-973)
• Pages: 2410-2413
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.971-973.2410
• Online since: June 2014
• Authors: Zhen Long Peng*
• Keywords: Enterprise Micro-Blog, Medium-Sized Enterprise (SME), Micro-Blog Marketing, Small

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