Summarize on Evaluation of Advertising Effect

Abstract:

With the rapid development of the society, advertising is self-evident when many products want to enter the market. Advertisers are eager to know whether their advertisements take effect. Therefore, evaluation of advertising’s effect is crucial. In this paper, it introduces the evaluations of online advertising and television advertising, and makes a simple analysis on the advantages and disadvantages of the main methods.

• Periodical: Advanced Materials Research (Volumes 971-973)
• Pages: 2418-2423
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.971-973.2418
• Online since: June 2014
• Authors: Lu Lu*, Yan Wang, Jian Ping Chai, Fu Lian Yin
• Keywords: Evaluation of Advertising Effect, Online Advertising, Television Advertising

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