Co-Creation and its Relationship with the Supply Chain: A Theoretical Approach

Abstract:

The purpose of this paper is to understand which the best methods are to interconnect co-creation and supply chains in the fashion business. For this theoretical study was considered published work. The most interesting contents reviewed where from the 2000’s on. A research was made having into account scientific papers from journals as this is still a theme that hasn’t been much studied. A review of the sales methodology of several brands/suppliers working on the supply chain was also made to contextualize sourcing possibilities. This paper will be divided in three parts. First it will be made a literature review to understand how supply chains work, secondly about co-creation and third will be made a contextualization about practices in other concepts and suppliers. This theoretical research made the author raise a series of concerns and possibilities that could make this study being developed empirically, in the future to access the manufacturers’ opinion over the best practices that can be applied. This study could be a plus for future investigators in the fashion field as well as brands and fashion designers, to understand how co-creation can simplify its relationship with its supply chain. As for the limitations there was no opportunity for an empirical study to be made with the focus on manufacturers, although this could be important for the future. Also, it would be interesting to better understand the positive and negative impacts of the co-creation development and implementation in fashion, namely on the supply chain and manufacturing industries of fashion products as this has been barely studied.

• Periodical: Advances in Science and Technology (Volume 113)
• Pages: 191-200
• DOI: https://doi.org/10.4028/p-n97x5a
• Online since: July 2022
• Authors: Paulo Martins*, Rui Miguel, Liliana Pina, José Lucas, Madalena Pereira
• Keywords: Co-Creation, Fashion, Management, Supply Chain

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