Customer Satisfaction Model in Nano Food Products Using by Customer Knowledge Management (CKM) Approach

A. Farhadyar; K. Griguryan; Nazanin Farhadyar; F. Farhadyar

doi:10.4028/www.scientific.net/DDF.334-335.26

Paper Titles

Nanometric AlNi Precipitation in a 84.68 wt.% Cu-11.25 wt.%Al-4.07 Wt%Ni Shape Memory Alloy
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Transportation and Manufacturing Technology System (TMTS) Vibro-Impact Treatment of Large Pieces
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Evaluation of the Impact of Temperature and Type of Catalyst on the Bio-Oil Quality Obtained by Biomass Catalytic Pyrolysis Process
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Preparation of Ferromagnetic Manganese Doped Cobalt Ferrite-Silica Core Shell Nanoparticles for Possible Biological Application
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Customer Satisfaction Model in Nano Food Products Using by Customer Knowledge Management (CKM) Approach
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Degradation Control of Walls with Rising Damp Problems
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The Influence of some Physical Variables in the Capillarity Rise of Different Monolithic Walls
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Chemical Kinetics between Brine and Rock Salt Transitions
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Quality Improvement and Characteristics of Polyhydroxyalkanoates (PHAs) and Natural Latex Rubber Blends
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Customer Satisfaction Model in Nano Food Products Using by Customer Knowledge Management (CKM) Approach

Abstract:

In the emphasis on knowledge as a key competitive factor in the global economy, corporations may be overlooking a major element customer knowledge. Customer knowledge management (CKM) creates new knowledge sharing platforms and processes between companies and their customers. Customer education is one of the best ways of Customer knowledge management. Despite companies growing interest for customer education and the recent awareness in marketing literature of this concept, research on customer education remains relatively scarce. In this research a model which details the relationships between customer education and customer satisfaction was proposed and validated for nanofood product. The existence of two mediating variables was unveiled: product usage and product-usage related knowledge and skills. The experimental fieldwork was conducted in partnership with nanofood companies and their customers. In this research, clear evidence has been provided that customer education positively impacts on customer satisfaction and that specific mechanisms explain such effects.