The internet with its growing population has technologies which provide the tourism enterprises’ management with an unprecedented level of connectivity and the ability to communicate efficiently and effectively directly with tourism customers. E-business which operates on the backbone of the Internet could help the tourism enterprises generate innovativeness conducting to additional revenue by reaching the markets they could not access using traditional systems. The innovativeness plays a very important role in the tourism enterprises’ management in recent years, by which the application of e-business can supply with more convenience. The article analyses the factors which lead tourism consumers to becoming online consumers. Particularly, e-business is viewed as means of the innovativeness affecting the tourism enterprises’ management, so the e-business application is proposed to add innovativeness to the tourism enterprises’ management recently. The model of the innovativeness of the tourism enterprises’ management is tried to be tested on tourism e-business consumers who do online shopping for tourism product or service. Finally, it can be believed that e-business acceptance of tourism enterprises is determined by the tourism e-business consumers’ attitudes to the model of innovativeness of the tourism enterprises’ management.