Appraisal Model on the Values of the Green Ecological Real Estate Brand
The real estate has become an important pillar industry in our current, green ecological real brand is one of the most important intangible assets of the real estate enterprises. How to appraise the value of green ecological real value is the difficult problem of the real estate enterprises and theory horizon, and is also the problem of the real estate enterprises very concerned about and urgent need to solve. This article analyzed the traditional methods of assessing the brand value assets ，the new appraisal method of green ecological real estate brand value is proposed based on the economic added value and the weighted average cost of capital model and β coefficient , the economic added value more reflects the objective earning power of green ecological real estate brand , the weighted average cost of capital models and β coefficient reflects the actual performance of green ecological real estate, the evaluation results approach the objective and reasonable results, The method provides an important technical support and guarantee for appraising the value of green ecological real estate brand.
H. Ren and J. B. Liu, "Appraisal Model on the Values of the Green Ecological Real Estate Brand", Key Engineering Materials, Vols. 480-481, pp. 815-820, 2011