Chromatic Preferences for Industrially-Manufactured Products

Abstract:

Several researches were focused on identifying the chromatic preference in general and on detecting the differences between women and men regarding the colour choices. Usually, researches are carried-out in a theoretical framework, considering that the preferred colours are invariant to their support. The experiment presented in this paper studied the chromatic preference considering three cases: neutral case (colours per se), low-tech products (colours on mugs) and high-tech products (colours on Lytro cameras). Also, the research studied the chromatic preference in terms of types of colours (focal, light, dark and intermediate).

• Periodical: Materials Science Forum (Volume 957)
• Pages: 5-14
• DOI: https://doi.org/10.4028/www.scientific.net/MSF.957.5
• Online since: June 2019
• Authors: Andrei Dumitrescu*, Mihaela Elena Ulmeanu
• Keywords: Chromatic Preferences, Industrial Design, Product Design

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