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A Study on the Construction Method of Product Image of the Brand Enterprises Fa Shen1, a and Faren Huo2,b 1,2School Of Art and Design, WuHan University Of Technology, 430070,Wuhan,Hubei, P.R.China 2 Faculty of Mechanical Engineering and Mechanics, Ningbo University, 315211, Ningbo, Zhejiang, P.R.China ashenfaid@163.com, bhuofaren@nbu.edu.cn Keywords: corporate brand image, product image, design methods Abstract.
Therefore, when the company considers the brand image building, they must take the product image that the consumer needs as the core factor but not stress on the visual image.
Similarly, it makes use of every side of one product design to strengthen brand products on certain properties on feelings and generate some kind of familiar and experience.
This study which is based on preliminary investigation, basic research and lots of design practices tells that we can solve the two difficulties from the following several aspects: The unity of the total factor.
In the design and the feeling preferences, if the new product image has severe changes, consumers will be away from the products they have been using in the past, which will result in consumers’ confusion about preferences and even affect their trust in corporate brand.

Although the rubber pressure may accurately obtained in the current experiment case, the relation between packer rubber and casing tube is influenced by the local change of the tube structure, which leads to the decrease of the tube strength, and furthermore, the ideally smooth casing wall is disturbed due to the existence of the testing sensor, then the change of the friction force may affect the compressing length of the packer rubber which finally leads to the data deviation of the normal pressure.
Considering the hazard of high pressure hydraulic experiment in the laboratory, the setting type is set as the mechanical instead of hydraulic, so that the setting load is consistent with the practical application.
Table 2 Friction force and normal pressure under variant pressure Wellhead pressure/Mpa Rubber cylinder decrement/mm Ff/N Fn/N 4 35.4 5869.8 6437.6 5 37.9 8477.4 9681.3 6 41.5 12079.5 11900.8 8 40.9 16278.3 22147.4 10 42.5 18882.1 33735.8 12 44.6 21059.1 48567.7 15 43.1 23792.4 76555.1 17 44.4 32040.3 78159.8 Experimental result and application The least square method is applied in the formula of friction and suppression pressure of single packer: (1) (2) where Ff, Fn are named respectively as the friction force and normal pressure of the packer and casing tube, whose unit is N, P is named as setting pressure, whose unit is Mpa, λ is engineering correction factor that can be valued between 0.688 and 1, e.g., if the injection fluid contains much of oil, the friction between rubber and casing tube may action, then the factor may be valued 0.688, by which the friction is calculated as 2.2t and the normal pressure increase to 13.1t.
Relationship Between Hydraulic Conductivity and Fracture Properties Estimated from Packer Tests and Borehole Data in a Fractured Granite.

There have three kinds of methods of transforming mechanical vibration into electrical energy: electrostatic, electromagnetic and piezoelectric.
The factors and relationship of energy conversion under the dynamic traffic loads were studied[2].
The harvesting properties of the existing harvesters[5] and some piezoelectric harvesting systems were proposed [6-8].
Its main disadvantage is that the generated electricity is affected by weather.

Observation profile selection.Comprehensive consideration the factors of drilling observation before mining, observation possibility after mining and the integrity of surrounding rock in drilling hole, the observation profile will be set up in the central lower layer, is on track up the mountain mining area location.
Table 1.Construction elements of drilling hole number hole diameter elevation hole depth complete time mm m 1# 89 70° 65 before mining 2# 89 60° 70 before mining 3# 89 45° 85 60 days after mining 4# 89 50° 80 60 days after mining Research on the height of overburden crack belt Observation result of the height of overburden crack belt.The maximum height of overburden crack belt in addition to mining thickness, layer number of mining, mining methods, roof control methods and coal occurrence is closely related, but also cover the overburden structure and mechanical characteristics [4].
(a) (b) (c) (a)advance distance 0m (b)advance distance 20m(c)mining finished Fig.1 Plastic damage range of upper layered face mined (a) (b) (c) (a)advance distance 0m (b)advance distance 20m (c)mining finished Fig.2 Plastic damage range of lower layered face mined Simulation results analysis.The simulation results show that the change of plastic zone of overburden structure affected by mining directly illustrates the disturbed range of roof strata after seam mining.
The destruction of upper strata is not continuously and the crack belt height is about 33.6m because of the differences in rock properties.

It is found that the effect of the input parameters on the electrode wear was affected by 5 input peters in descending order: the pulse on time, the pulse off time, the servo voltage, the pulse current, and the nano powder concentration.
Calculated and experimental results Objective properties Optimum process parameters Calculation Experiment Error (%) Ton2/Cp3/Toff3/IP1/SV3 Ton2/Cp3/Toff3/IP1/SV3 Electrode wear (g) 0.0103 0.0087 15.5 5.
International Journal of Mechanical Engineering and Robotics Research. 4(9): p. 28-30
[13] Huo, J., et al., Influence of process factors on surface measures on electrical discharge machined stainless steel using TOPSIS, Materials Research Express. 6(8) (2019)

However, film obtained with triethanolamine had low thickness, but showed good corrosion properties.
This follows from the high-frequency (HF) range of impedance diagrams, which reflects the outer layer properties, while the LF range characterizes the inner layer properties.
Mechanical properties of the CP-Ti sample nitride in the solution of ammonium chloride (10 wt.%) and ammonia (5 wt.%) at 750 °C during 5 min.
Han, Mechanical properties of Ti(C0.7N0.3) film produced by plasma electrolytic carbonitriding of Ti6Al4V alloy, Appl.
Mukhacheva, Effect of Compositions of Active Electrolytes on Properties of Anodic Carburization, Prot.

D grade AISI D2 tool steel is mostly used as base material due to its immensely high wear resistance and also extremely high corrosion resistance properties in die and mold manufacturing industries [1].
Four factors and five levels table is shown in table 1.
The regression equation in the terms of the actual factor for the MRR as a function of four input machining parameters has been developed using experimental data and is given underneath.
Final Equation of MRR in Terms of Coded Factors during end milling of D2 tool steel: MRR =+1.41 + 0.046 *IM1+ 0.87*IM2 + 0.82* IM3 + 0.66*IM4 + 1.000E-002* IM1* IM2 + 7.500E-003 * IM1*IM3 - 2.500E-003*IM1*IM4 + 0.50* IM2*IM3 + 0.40*IM2*IM4 + 0.40*IM3* IM4 -------------------------- (1) Final Equation of MRR in Terms of Actual Factors during end milling of D2 tool steel: MRR = +1.35439 + 4.20000E-004* CS - 3.23556E-003* FEED - 2.65444* DOC - 0.23681* WOC + 7.11111E-007*CS* FEED + 4.44444E-004*CS* DOC - 1.66667E-005*CS* WOC + 5.86667E-003 *FEED * DOC + 5.33333E-004* FEED * WOC + 0.44722* DOC* WOC ------------------ (2) Results and Discussion In this experimental work, AISI D2 tool steel has been taken as a workpiece.
[6] Ravikumar D Patel, Sanket N Bhavsar, Optimization of Machining Parameters to Minimize Surface Roughness During End Milling of AISI D2 Tool Steel Using Genetic Algorithm, Proceedings of ICAMME 2019, Advances in Materials and Manufacturing Engineering, Lecture Notes in Mechanical Engineering (LNME), January 2020, Pages 231-238 DOI: https://doi.org/10.1007/978-981-15-1307-7_25 [7] Vinayak Neelakanth Gaitonde SRK, Maciel CHA, Rubio JCC, Abrão AM.

This property of lignocellulosic material activated by steam explosion treatment is the basis of the process of obtaining MCC, which is being studied in this work and explains the effectiveness of the developed method.
The change in the content of cellulose polysaccharide is described by equations (15) - (18) (15) (16) where k1 – is the constant rate of cellulose hydrolysis, - initial concentration of cellulose, - concentration of cellulose in the moment of hydroloysis time , - relative catalytic activity of the catalyst (acid), N - the normality of the catalyst, expressed by the number of its gram equivalents in 1 liter of solution, - relative stability factor of polysaccharide to hydrolysis, relative stability coefficient of polysaccharide to hydrolysis, characterizing the strength of glycosidic bonds in polysaccharides, – the relative coefficient characterizing the effect of the process temperature on the rate constant of the hydrolysis of the polysaccharide.
Acknowledgment The presented results were obtained within the framework of the state task "Initiative scientific projects" on the theme No. 13.5443.2017 / BC "Modification of the physical and chemical properties of wood biomass affecting the performance characteristics of the materials being created".
Proceedings of 2015 International Conference on Mechanical Engineering, Automation and Control Systems, MEACS 2015. (2015) 7414929.
[29] Timerbaev N.F., Sadrtdinov A.R. and Safin R.G., Software systems application for shafts strength analysis in mechanical engineering.

The micromechamism of abrasion affects the material’s wear behavior at various levels, which usually is not taken into account in the laboratory scale tests.
In any case, the barriers formed by the dense dislocation walls [8,9] or twins [6,10] affect the total hardening behavior of the steel, which is also supported by the current friction measurements.
Somewhat different behavior is observed in the specimens compressed at high strain rates, suggesting that the strain hardening behavior at high strain rates is an important factor in impact abrasion.
For example, at low strain rates extensive straining may lead to the loss of ductility, and at high strain rates the adiabatic heating of the material may affect the surface (hardness) properties.
Wang, High strain rate mechanical properties of austenitic manganese steel, Mater Sci Tech Ser 23 (2007) 2 151-157

The aim of the present study was to evaluate antimicrobial property of vanillin-incorporated orthodontic PMMA resin on S. mutans biofilm formation.
Using this PMMA resin, removable orthodontic appliances with antimicrobial property can be applied to prevent dental caries or tooth demineralization in orthodontic patients.
These polysaccharides advocate bacterial colonization and are important virulence factors in the development of dental caries.
The aim of the present study was to evaluate antimicrobial property of vanillin-incorporated orthodontic PMMA resin on S. mutans biofilm formation.
Further studies are required to investigate the flexural strength, which is an important mechanical property, and other physical properties of this vanillin-incorporated PMMA resin along with the clinical evaluations to verify these results as well as the biocompatibility of this material.