A Study on the Construction Method of Product Image of the Brand Enterprises
Combined with the current product image research status and development trend, based on the conception and relationship of the enterprise image and product image, we propose a method which is from different product image differentiation and the product image consistency to construct product image system and realize the consistency of the corporate brand image and product image expression.
Di Zheng, Yiqiang Wang, Yi-Min Deng, Aibing Yu and Weihua Li
F. Shen and F. R. Huo, "A Study on the Construction Method of Product Image of the Brand Enterprises", Applied Mechanics and Materials, Vols. 101-102, pp. 178-181, 2012